Is Starting an Online Marketing Business Still Viable for Beginners?

In theory, beginners can start an online marketing business without training or first-hand knowledge in the digital space as everything can be outsourced.

However, as you read through this article, you will find that there is a lot more depth to online marketing, where both theoretical and practical knowledge is required.

What do online marketing businesses do?

Online marketing businesses help clients promote their products and service online, which is achieved by the effectiveness of the marketing strategy employed.

As an online marketing business, one can choose to handle the entire marketing strategy or just a part of it. Namely:

  • Devising the strategy
  • Implementing the strategy
  • Managing the strategy

This can be broken down even further, where an online marketing business can then choose to specialize in only one part of the strategy on one network. “Creating daily tweets for a local business on Twitter” as just one example to show the sheer depth and flexibility within the industry.

One globally popular online marketing business model is affiliate marketing.

Although remarkably similar to providing online marketing to a client in the traditional sense, there a few fundamental differences.

  1. Your assets only. In affiliate marketing, one will never have back-end access to the client’s web properties. All promotions of products and services are performed using one’s own websites, social media accounts, and other online assets. 
  2. You are responsible for the creation, implementation, and management of the entire marketing strategy.
  3. You earn a commission per sale or lead.

To learn more about affiliate marketing, visit

Benefits of Starting an Online Marketing Business

Having looked at what an online marketing business is, we will now discuss why we recommend starting one.

  1. Entrepreneurship – An online marketing business is one of the most straightforward ways to become your own boss.
  2. Work from home – Almost every service provided by an online business can be performed from the comfort of one’s home.
  3. Earn more – In a regular job, one’s salary is capped. Whereas one’s earning potential is unlimited with an online business and proportional to the effort one puts in.
  4. Helping others – Aside from the benefits above for oneself, an online business also provides the satisfaction of helping other companies grow.
  5. Diverse options – There is a vast range of services one can provide with an online business. And from those services, there is an even more comprehensive range of sub-services one can specialize in. Let us take a look at some of them.

Types of Online Marketing Services One Can Provide

  • Social Media Marketing
  • Email Marketing
  • Website Design and Development
  • Affiliate Marketing
  • Search Engine Optimization
  • Pay-Per-Click Advertising
  • Media Buying
  • Video Marketing
  • Marketing Plan and Strategy Consulting
  • Branding
  • Lead Generation

Specialist Micro Services

  • Graphic Design
  • Content Marketing
  • Landing Page Design
  • Lead Magnets

This is just a small selection of the possible services one can offer clients.

Does One Have to be Proficient in Online Marketing Already?

One needs a solid understanding of the services they provide, even if the implementation of those services is being outsourced to professionals. Without having the required knowledge, how can one inspect the work of the hired freelancers?

These are also businesses with people that depend on it for their livelihoods. So one cannot possibly rely on only learning on the job.

There is enough free and paid information online to teach you about the digital marketing services you wish to offer and give you a solid foundation to start.

Where Should One Start?

It starts with picking a niche.

Are you going to be providing online marketing services to clients? Or are you growing your own affiliate website or online store?

Next, you will need to decide on the type of service you want to provide. Now is the time to read up on as many digital marketing services as possible. Once you have found the service that interests you most, it is time to learn.

There is a lot of excellent free information available for almost every online marketing service available.

Choose reputable trainers and start learning. The free information is more than enough to get you a basic understanding of your desired service.

Now you can look for a more in-depth paid course from a proven teacher with mostly positive reviews.

You are almost ready to take on your first client once you have a deep understanding of,

  • How the service works
  • How to perform the service
  • How to achieve excellent results with the service
  • How to implement this service for clients

With these in place, it is a good idea to set up a test website to be used as a “mock client.” Here you can implement what you have learned and practice until you are satisfied with the results you can achieve and comfortable with the processes involved.

All that is left is to advertise for your first client.

Do Not Get Discouraged

It is easy to feel discouraged.

There are many digital marketing agencies out there, and you may be thinking that it is too late to get started.

But that is not the case. The marketing industry is large and diverse enough to never get saturated. Think of the number of local businesses just in your area. Now expand that thought to the rest of your country, and the rest of the world.

If you provide an excellent online marketing service, you will always have an almost endless influx of clients. 


An online marketing business helps other businesses promote their products and services online

It is an excellent path to pursue in becoming your own boss and comes with the added satisfaction of helping other business owners grow

There are various digital marketing services available to specialize in

Before offering your services to clients, it is critical to have an in-depth knowledge of the digital services you are offering

It takes a lot of hard work and serious commitment to successfully starting an online marketing business.

Pick a niche and start learning because there is no better time to start than today.