Digital Marketing on LinkedIn

What is LinkedIn marketing?


With over 500 million members worldwide, LinkedIn is one of the most powerful social networks. In fact, it’s growing faster than Facebook. With over 200 billion messages sent monthly, it’s the perfect way to reach customers, prospects, partners, employees, and influencers.


LinkedIn is a professional network that connects people and businesses, allowing them to find jobs, connect with prospects, and learn about each other. But it’s much more than that! There are many ways to leverage LinkedIn in your digital marketing strategy.


For example, you can target specific groups of people based on industry, location, education level, age group, gender, etc., and reach out to those members. Or you can join relevant communities where like-minded professionals gather to discuss topics related to your field. And you can even use LinkedIn to build your brand.


You can use LinkedIn to reach potential customers and clients, gain insight into what your competitors are doing, and discover new business leads. There are endless possibilities, so let’s look at some of the most effective ways to use LinkedIn for marketing.


Is LinkedIn effective?


LinkedIn has become one of the most important social media platforms for businesses. But what do you think about it? Do you use it often? Is it effective? We asked our clients how much traffic they were getting from LinkedIn. Here are some surprising facts we found out.

Yes, LinkedIn is very effective. More than half of our respondents say LinkedIn drives at least 10% of their lead generation traffic. This includes both inbound and outbound marketing efforts.


So why aren’t more people using LinkedIn?


There are many reasons why people don’t use LinkedIn. Some of them include:

• They don’t know where to start.

• They’re too busy to implement it.

In our experience, most companies don’t focus enough on optimizing their profiles. And while some people might argue that LinkedIn is just another social network, it’s actually different.


Here are two reasons why LinkedIn is better for lead generation than Facebook or Twitter:

1. People use LinkedIn to build professional connections

When people join LinkedIn, they want to connect with others within their industry. They want to learn about potential opportunities and make meaningful connections that could lead to future work. This is where the real value lies.

2. You can target specific corporate audiences


If you’re selling products or services to small businesses, you probably already know how vital targeting is. On LinkedIn, you can segment your audience based on location, job title, company size, industry, etc. This allows you to reach out to the right people at the right time.


LinkedIn marketing tips for your business


LinkedIn is one of the best social networks out there. But what do you know about it? Do you even use it? If not, why not?

Businesses should focus on building connections with influencers and thought leadership within LinkedIn.

You don’t want to miss out on potential customers, partners, employees, investors, etc.

This social network allows businesses to connect with people outside of their industry and provides an excellent opportunity to learn how to market yourself better.

So let’s look at how you can improve your presence on LinkedIn.

Your Personal Profile


Your LinkedIn profile is one of the most important places to showcase your brand and personality. Make sure your profile represents you well, and make sure it includes everything relevant to your career.


Here are some things to keep in mind:

• Include a professional headshot.

• Add a summary that highlights your expertise and experience.


1: Create a company profile  


Create a company profile. This is where you’ll start getting visibility on LinkedIn. And yes, we’re talking about creating a company profile. Not just a personal profile.


The reason is simple. Every single person in your network knows you personally. They might like you, they might hate you, they might respect you, they might admire you. But they don’t know anything about your company. What products/services does your company offer? How long have you been around? Where do you operate? Who are your clients? These questions and many others are answered in your company profile.


So go ahead and create a company profile. Ensure you include your company name, phone number, email address, URL, description, and mission statement.


Next up: Get active.


2: Grow Your LinkedIn Network


LinkedIn is one of the most powerful tools for professional networking, but it doesn’t stop there. You can use LinkedIn to connect with people outside of your network. Start connecting with people. Join groups relevant to your industry. LinkedIn groups are a great way to network with others in your industry. They’re a good place to ask questions, find out what others are doing, and make connections.


1. Find Groups Based on Industry

You can find groups based on industry, job function, location, and interests. Start looking now if you want to join a group related to your career path.



2. Join Groups Related to Your Interests

If you don’t know what groups are relevant to your interests, type keywords like “sports” or “technology” into the search bar. You might find a group about sports nutrition, another about technology, and better yet, more specific pages about golf.



3. Follow People Who Share Similar Interests

Once you’ve found groups that interest you, follow the members who post interesting articles, videos, blog posts, etc. These people could become potential connections for future business opportunities.


3: Answer questions


Answers are another great place to engage with potential customers and clients. They’re also a great way to demonstrate your knowledge and expertise and give back to the community. If someone asks a question, answer it – even if it’s not directly related to what you do. People appreciate it when you take the time to help them.


4: Post-high-quality content.


The most common mistake people make when posting on LinkedIn is not knowing what they’re doing. They write about themselves, their products, and their companies but forget to tell readers how they offer something unique.


The internet has become a place where people constantly look for information about anything and everything. To succeed online, you must provide quality content that teaches people something new and valuable. This is true even if you’re offering products or services directly related to your niche. People are always searching for ways to improve themselves, whether learning a new skill, mastering a particular subject matter, or just getting out of bed each morning.


This is where good content comes into play.


Good content teaches people how to solve problems, do their jobs better, and, often, become better leaders.


You’ll have to post regularly and consistently build authority around your brand. Make sure every piece of content you publish meets a specific standard of excellence.


The headline is everything. It’s the first thing someone sees when they open your post. So, make sure that it’s compelling enough to grab attention.


And finally, remember to use hashtags. Hashtags make your posts stand out among the crowd. When people search for a topic related to your company, chances are they will see your post. And since most people now use hashtags to filter content, your post will appear in their feed.


5: InMail


There is no doubt that InMail plays a key role in the success of LinkedIn.


It’s a paid service that allows businesses to send personalized emails directly to potential customers. This type of email marketing is known as “inbound marketing.” Businesses use it to build relationships with prospects and generate leads.

You pay $79 per month. So while InMail isn’t free, it allows you to connect with people in ways that aren’t possible otherwise.


6: Get Started With LinkedIn Ads


Whether you’re looking for brand recognition or lead generation, choosing your objective should be the first thing you do to help create and tailor your campaign. A great way to start is to decide what type of campaign you want to run – brand awareness or lead generation – and set up your objectives accordingly.


With a LinkedIn account, you can use LinkedIn ads to build brand awareness and drive web traffic to your website. You can also target specific audiences based on gender, age, location, and industry.


LinkedIn’s Campaign Manager is the social network’s advertising platform that lets you manage your ads across desktop, mobile, and tablet devices.


LinkedIn Ads are one of the most powerful tools to target potential customers. They’re easy to set up, and you’ll see impressive results once you’ve got them running. In fact, according to LinkedIn, “90% of B2C companies say that LinkedIn Ads increased their conversion rates.”


7: Use sponsored updates

LinkedIn recently launched a new ad product called “sponsored updates,” allowing advertisers to reach out directly to people within specific industry verticals. Businesses can now use LinkedIn to promote whitepapers, guides, case studies, webinars, eBooks, blogs, and videos — anything useful for their prospects.


A sponsored update is like a paid advertisement, except it appears on someone’s personal feed rather than on the public site. In addition to targeting specific demographic criteria such as location, gender, and age, you can choose to target specific jobs, industries, or keywords. You can even target people based on their company name, job title, or job function.


In conclusion, LinkedIn is a powerful tool for building relationships and finding new opportunities. Whether you’re looking to develop your professional network or simply find ways to grow your company, LinkedIn has everything you need to succeed.