8th International Conference on Computer Science, Engineering and Applications

December 22-23, 2018, Sydney, Australia

Overview

 

8th International Conference on Computer Science, Engineering and Applications (ICCSEA 2018) will provide an excellent international forum for sharing knowledge and results in theory, methodology and applications of Computer Science, Engineering and Applications.

Scope

8th International Conference On Computer Science, Engineering And Applications (ICCSEA 2018) Will Provide An Excellent International Forum For Sharing Knowledge And Results In Theory, Methodology And Applications Of Computer Science, Engineering And Applications. The Conference Looks For Significant Contributions To All Major Fields Of The Computer Science And Information Technology In Theoretical And Practical Aspects. The Aim Of The Conference Is To Provide A Platform To The Researchers And Practitioners From Both Academia As Well As Industry To Meet And Share Cutting-Edge Development In The Field.

Authors Are Solicited To Contribute To The Conference By Submitting Articles That Illustrate Research Results, Projects, Surveying Works And Industrial Experiences That Describe Significant Advances In The Following Areas, But Are Not Limited To.

Topics of Interest

  • Algorithms and Bioinformatics
  • Computer Architecture and Real Time Systems
  • Database and Data Mining
  • Dependable, Reliable and Autonomic Computing
  • Distributed and Parallel Systems & Algorithms
  • DSP/Image Processing/Pattern Recognition/Multimedia
  • Embedded System and Software
  • Game and Software Engineering
  • Geographical Information Systems/ Global Navigation Satellite Systems (GIS/GNSS)
  • Grid and Scalable Computing
  • Intelligent Information & Database Systems
  • Mobile and Ubiquitous Computing
  • Modeling and Simulation
  • Multimedia Systems and Services
  • Networking and Communications
  • Performance Evaluation
  • Programming Languages
  • Security and Information Assurance
  • Soft Computing (AI, Neural Networks, Fuzzy Systems, etc.)
  • Software Engineering
  • Web and Internet Computing
  • Theoretical Computer Science
  • Natural Language Processing
  • Operating Systems
  • Compiler Design
  • Computer Education

Paper Submission

Authors are invited to submit papers through the submission system CLOSED Submissions must be original and should not have been published previously or be under consideration for publication while being evaluated for this conference. The proceedings of the conference will be published by Computer Science Conference Proceedings in Computer Science & Information Technology (CS & IT) series (Confirmed).

Selected papers from ICCSEA 2018, after further revisions, will be published in the special issues of the following journals

  • International Journal of Computer Networks & Communications (IJCNC) – Scopus, ERA Indexed
  • International Journal of Network Security & Its Applications (IJNSA) – ERA Indexed, UGC listed
  • International Journal of Computer Science & Information Technology (IJCSIT) – INSPEC Indexed
  • International Journal of Wireless & Mobile Networks (IJWMN)-ERA Indexed
  • International Journal of Database Management Systems (IJDMS)-IS Indexed
  • Computer Science & Engineering: An International Journal (CSEIJ)
  • International Journal of Information Technology Convergence and Services (IJITCS)
  • International Journal of Computer science and Engineering Survey (IJCSES)
  • Advanced Computing: An International Journal (ACIJ)
  • International Journal in Foundations of Computer Science & Technology (IJFCST)
  • International Journal on Computation Science & Application(IJCSA)
  • International Journal of Information Technology, Control and Automation (IJITCA)
  • International Journal of Computer Science, Engineering and Information Technology (IJCSEIT)
  • International Journal of Information Sciences and Techniques (IJIST)
  • International Journal of Advanced Information Technology (IJAIT)
  • International Journal of Computer Science, Engineering and Applications (IJCSEA)
  • Information Technology in Industry (ITII)New – ESCI-Thomson Reuters Indexed

Proceedings

The Registration fee is 350 USD. Hard copy of the proceedings will be distributed during the Conference. The softcopy will be available on AIRCC Digital Library

Courtesy

Other Conferences

WiMoA 2018

GridCom 2018

NECO 2018

Ubic 2018

SCAI 2018

SPPR 2018

InWeS 2018

CSIA 2018

Speakers

Qiaoqiao Li

Akita Prefectural University, Japan.

Rudy Agus Gemilang Gultom

Indonesia Defense University, Indonesia.

Karima Hadj-Rabah

University of Sciences and Technology Houari Boumediene (USTHB), Algeria

Ezedin Barka

United Arab Emirates University, UAE

Elza Bernardes Monier

Federal University of Maranhão, Brazil.

Guoyue Chen

Akita Prefectural University, Japan.

Tatan Kustana

Indonesia Defense University, Indonesia.

Zheng Zhu

National University of Defense Technology, China

Ireneusz Jozwiak

Wroclaw University of Science and Technology Wroclaw, Poland

Maria de Fatima Oliveira Gatinho

Federal University of Maranhão, Brazil.

Ana Emilia Figueiredo de Oliveira

Federal University of Maranhão, Brazil.

Shay Horovitz

College of Management Academic Studies, Israel.

Igor Mishkovski

University Ss. Cyril and Methodius, Finland

Primoâö Podrâöaj

University of Ljubljana, Slovenia

Toan Nguyen Mau

JAIST, Japan.

Ozgur Koray Sahingoz

Kultur University, Turkey.

Carla Galvão Spinillo

Federal University of Maranhão, Brazil.

Junnan Zhang

National University of Defense Technology, China

Important Dates

Submission Deadline : CLOSED

Authors Notification : November 17, 2018

Registration & Camera-Ready Paper Due: December 01, 2018

Latest Articles

Digital Marketing vs Web Development

Digital marketing and web development are two specialized fields.

When the internet was still in its infancy, it was rare to find a small business with a website. A large number of websites that existed were purely informational and entertainment related.
Digital marketing was an even more rare occurrence. Reserved only for a select number of large companies. And this was not due to a high barrier of entry. Rather, advertising online was not popular enough to be considered viable for regular business. Advertising dollars were better spent on more traditional offline advertising mediums.

That has all changed completely with the internet taking over most people lives. It is difficult to argue against the train of thought that more time is now spent online than offline.
With that, we will look briefly look at the relationship between digital marketing and web development.

But first let us look at what digital marketing is.

 

Digital Marketing

Digital marketing is the advertising of goods or services through online mediums. These online mediums include:

 

Search Engines

Search engines are a service that allow users to find what they are looking for after entering the words or phrases of whatever it is they are looking for. The results are usually in the form of websites, video, and images.

The most popular search engines are Google, Bing, Baidu, and YouTube.

 

Social Media

Social media is websites, software and apps that allow people to share content and interact online.
The most popular social media networks are Facebook, Instagram, Twitter, and LinkedIn. With TikTok soon to be joining their ranks.

 

Digital Media Buying

Digital Media Buying is the process of buying banners and ad placements on websites and apps.
Placements are purchased via an ad exchange using an auction-based system.

Let us take a look at website development.

 

Web Development

 

Put simply, web development is the process of building and launching a website. It is an extremely technical field with the developer needing to be proficient in multiple coding languages.

Web developers often collaborate with website designers who provide them with direction on the visual and functional aspects of the website such as layout, colors, and UX.
Websites are standalone and exist separately to the online mediums listed above. Instead, they require a domain and are hosted on web servers.

In the past, the world did not prioritize online interactions. Therefore, both web development and digital marketing previously were only important for businesses operating in the online space and taking online sales.

With the rise in popularity of social media and the internet in general, there was a shift in consumer behavior. This shift saw people now prioritizing their online time and interactions. Which is why it is crucial for every business in the developed world to have an online presence and actively engage in marketing their presence to attract an audience in a sea of competitors.

Before, websites were very niche. It was rare for a consumer to visit the website of an offline company before making a purchase. Whereas now it is almost mandatory. In fact, the first proper exposure consumers have to a business is via their website.
Because of this, the importance of a website increased.

Resulting in a business wanting more than just a basic website that looks good. Websites have now become an essential part of the overall digital marketing strategy as they form part of the sales funnel to convert more customers.

 

What is a Sales Funnel?

A basic digital sales funnel is as follows:
Traffic > social media/search engines/media buys > your business website > sale/email > sale
Websites form arguably the most important part of the sales funnel as they essentially act as the focal point of the funnel, the point at which a visitor:

  • is convinced into becoming a paying customer
  • submits their email and becomes a genuine lead
  • has learned more about the business, thus increasing their brand awareness

This has led to two big shifts in the web design and development industry as a whole.

1.
Whereas initially the design of a website was almost exclusively steered by the web designers. Design decisions are now being led by the copywriters and marketers.

2.
You will also find that traditionally technically minded web developers are now learning copywriting, CRO (Conversion Optimization) and sales techniques.

 

Summary

With the ever-increasing global shift towards online interactions, the importance of a closely aligned marketing strategy with one’s website has never been more important.
Thus, it is apparent that what was once considered separate fields in web development and digital marketing is now combined moving forward.

Is Starting an Online Marketing Business Still Viable for Beginners?

In theory, beginners can start an online marketing business without training or first-hand knowledge in the digital space as everything can be outsourced.

However, as you read through this article, you will find that there is a lot more depth to online marketing, where both theoretical and practical knowledge is required.

What do online marketing businesses do?

Online marketing businesses help clients promote their products and service online, which is achieved by the effectiveness of the marketing strategy employed.

As an online marketing business, one can choose to handle the entire marketing strategy or just a part of it. Namely:

  • Devising the strategy
  • Implementing the strategy
  • Managing the strategy

This can be broken down even further, where an online marketing business can then choose to specialize in only one part of the strategy on one network. “Creating daily tweets for a local business on Twitter” as just one example to show the sheer depth and flexibility within the industry.

One globally popular online marketing business model is affiliate marketing.

Although remarkably similar to providing online marketing to a client in the traditional sense, there a few fundamental differences.

  1. Your assets only. In affiliate marketing, one will never have back-end access to the client’s web properties. All promotions of products and services are performed using one’s own websites, social media accounts, and other online assets. 
  2. You are responsible for the creation, implementation, and management of the entire marketing strategy.
  3. You earn a commission per sale or lead.

To learn more about affiliate marketing, visit onlinemarketingwisdom.com.

Benefits of Starting an Online Marketing Business

Having looked at what an online marketing business is, we will now discuss why we recommend starting one.

  1. Entrepreneurship – An online marketing business is one of the most straightforward ways to become your own boss.
  2. Work from home – Almost every service provided by an online business can be performed from the comfort of one’s home.
  3. Earn more – In a regular job, one’s salary is capped. Whereas one’s earning potential is unlimited with an online business and proportional to the effort one puts in.
  4. Helping others – Aside from the benefits above for oneself, an online business also provides the satisfaction of helping other companies grow.
  5. Diverse options – There is a vast range of services one can provide with an online business. And from those services, there is an even more comprehensive range of sub-services one can specialize in. Let us take a look at some of them.

Types of Online Marketing Services One Can Provide

  • Social Media Marketing
  • Email Marketing
  • Website Design and Development
  • Affiliate Marketing
  • Search Engine Optimization
  • Pay-Per-Click Advertising
  • Media Buying
  • Video Marketing
  • Marketing Plan and Strategy Consulting
  • Branding
  • Lead Generation

Specialist Micro Services

  • Graphic Design
  • Content Marketing
  • Landing Page Design
  • Lead Magnets

This is just a small selection of the possible services one can offer clients.

Does One Have to be Proficient in Online Marketing Already?

One needs a solid understanding of the services they provide, even if the implementation of those services is being outsourced to professionals. Without having the required knowledge, how can one inspect the work of the hired freelancers?

These are also businesses with people that depend on it for their livelihoods. So one cannot possibly rely on only learning on the job.

There is enough free and paid information online to teach you about the digital marketing services you wish to offer and give you a solid foundation to start.

Where Should One Start?

It starts with picking a niche.

Are you going to be providing online marketing services to clients? Or are you growing your own affiliate website or online store?

Next, you will need to decide on the type of service you want to provide. Now is the time to read up on as many digital marketing services as possible. Once you have found the service that interests you most, it is time to learn.

There is a lot of excellent free information available for almost every online marketing service available.

Choose reputable trainers and start learning. The free information is more than enough to get you a basic understanding of your desired service.

Now you can look for a more in-depth paid course from a proven teacher with mostly positive reviews.

You are almost ready to take on your first client once you have a deep understanding of,

  • How the service works
  • How to perform the service
  • How to achieve excellent results with the service
  • How to implement this service for clients

With these in place, it is a good idea to set up a test website to be used as a “mock client.” Here you can implement what you have learned and practice until you are satisfied with the results you can achieve and comfortable with the processes involved.

All that is left is to advertise for your first client.

Do Not Get Discouraged

It is easy to feel discouraged.

There are many digital marketing agencies out there, and you may be thinking that it is too late to get started.

But that is not the case. The marketing industry is large and diverse enough to never get saturated. Think of the number of local businesses just in your area. Now expand that thought to the rest of your country, and the rest of the world.

If you provide an excellent online marketing service, you will always have an almost endless influx of clients. 

Summary

An online marketing business helps other businesses promote their products and services online

It is an excellent path to pursue in becoming your own boss and comes with the added satisfaction of helping other business owners grow

There are various digital marketing services available to specialize in

Before offering your services to clients, it is critical to have an in-depth knowledge of the digital services you are offering

It takes a lot of hard work and serious commitment to successfully starting an online marketing business.

Pick a niche and start learning because there is no better time to start than today.

What are the Two Main Forms of Online Advertising, and Which One to Start With?

Time vs. money.

When looking at the two primary forms of online marketing, that is essentially the choice you will have to make.

Are you prepared to wait weeks, or even months before seeing a return on your marketing efforts? Or do you prefer investing money upfront for faster results?

Before answering these questions, let us briefly explore the various online marketing options and what we classify as the two main forms of online advertising.

There are dozens of online marketing platforms, networks, and strategies, with new ones appearing every other week.

So what are the two main forms of online advertising?

Classifying the ‘Main Forms’ of Advertising

They range from online advertising platforms like YouTube, Instagram, LinkedIn, and Google, to ad strategies such as Facebook Ads, SEO, and email marketing, to name just a few.

Although the options are almost endless, we feel they can all be classified into two primary forms of online advertising – Paid advertising and organic advertising. And that is the topic of our discussion today.

What is Organic Advertising?

Organic advertising is when you publish your written and visual media online, which then generates traffic to your business. This traffic generation occurs naturally (organically) over time without investing in any form of paid advertising.

Examples of organic advertising include:

  • The search results in Google and other search engines
  • A video appearing in YouTube search results or related videos
  • A Facebook post being shared by others
  • Re-tweeting a Twitter post

Generating traffic organically is unpredictable as it can occur in short bursts (when a piece of media goes viral) or last consistently over several years.

Paid traffic, on the other hand, is more predictable.

What is Paid Advertising?

Paid advertising is precisely as the name implies. You are paying an online platform or advertising network to receive relevant traffic to your products or services.

As soon as you stop paying, your ads and their resulting traffic stop. It is a pay as you go system.

Examples of Paid Advertising include:

  • Facebook ads
  • Google ads
  • Native ads
  • YouTube ads
  • Advertising banners on websites

With a clearer understanding of both organic and paid online marketing, where do you start?

Both are incredibly effective and lucrative for a business, and planning should go into implementing both strategies.

However, we recommend focusing on paid online advertising as your first strategy.

Here are the main reasons why.

Why we recommend paid marketing first

Paid advertising guarantees you traffic. And you will not be standing around hoping for search engine positions to improve for your main keywords, or begging people to share your posts on social media.

Instead, with pay-per-click advertising, if you spend $200, you will get $200 worth of clicks.

Paid marketing gets you relevant traffic fast.

Although it is not instant, you can be sure that soon after your paid campaign starts, traffic will be flowing in. Unlike organic marketing, that can take months of waiting to see an improvement in your search rankings or social media campaign traffic.

Most importantly, a paid advertising campaign gives you invaluable data to help you implement a successful organic marketing strategy.

For instance, when running a paid advertising campaign using Google Ads, you will see which keywords are converting and which ones are not working. Resulting in a more refined organic search campaign where you are targeting keywords already proven to convert for your business, and saving resources by ignoring the keywords that do not.

When it comes to paid social media campaigns, instead of keyword data, you are getting valuable insight into your audience’s demographics. This means you can determine which age ranges and genders respond best to your marketing efforts and use that to create more targeted organic campaigns that appeal specifically to those demographics.

Has it always been this way?

This was not always the case.

There was a time when organic marketing campaigns were far more profitable, reliable, and faster than a paid marketing campaign.

Back then, it was possible to achieve top positions in search engines in a matter of days. Whereas now it can easily take over six months.

Summary

There are many categories of online advertising. However, you can fit them all into either paid or organic marketing. For more differences between the two, please read this article.

Organic marketing is when content and media you create receives traffic naturally. Without you having to pay for the visits or running ads.

Paid marketing is like traditional advertising. You pay to have your advertising assets displayed on a network to acquire traffic.

Between the two, it is best to start with paid marketing as it will generate traffic and results faster. It will also give you insight into profitable keywords and demographics, which will prove invaluable when creating your organic search and social media campaigns.

What next?

Keep in mind that while it may appear to be easy to create paid advertising campaigns, it requires advanced knowledge and experience to ensure they are profitable, which is why it is wise to hire a paid marketing specialist.

Now that you are aware of the benefits of running paid advertising campaigns, it is essential for you to learn more. There is an infinite number of resources available online that explores paid advertising in more detail. So it is advised that you invest time in learning more next.

Irrespective of our recommendations, or that of anybody else, you know your business and circumstances best.

Time or money?

That is what you will have to decide.

Contact Us

iccsea_conf2018@iccsea2018.org